When you type the words "seo copywriting" into Google, thousands of articles and
provider websites up come. But how many of them are truly useful? Is
seo-friendly copywriting the standard ? Are all copywriters now seo-savvy? In
truth, if you are looking for a professional seo copywriter, you're going to
need to shop around.
There are thousands of seo optimization firms that
masquerade as copywriters - which can put them in the lead as far as search
engine saturation and rankings. SEO optimization indisputably brings in the
traffic to your website. Without it, you'd be lost in the never ending ocean of
websites. It's tempting to hire an seo firm to simply set up your keyworded
content, submit your website, and let it go. This is a sad mistake for online
businesses to make - once the traffic is delivered, they lose sales. A healthy
dose of marketing awareness is the true goldmine when it comes to seo-savvy
copywriting services.
Look at the work of some of the top seo
optimization firms. Do it now. Google 'seo optimization'.
SEO firms tend
to be rather wordy - they're pressing the limits of search engine ratios. They
know that as an seo firm, their goal is to get a website into the top of the
search engine results. Once they've done that, they've completed their job. They
aren't there to write sales copy or think of a catchy, brand-building slogan.
They are there to help you feed machines - not brains. Unfortunately, an seo
firm just doesn't have the marketing savvy to create website content that draws
in the essential components of marketing: emotional draw, a compelling message,
and an irresistible offer.
Would you ask an seo optimization firm to
write your print brochure? Help you plan a script for your tv commercial? Would
you ask them to compile a media kit for potential investors? Of course not -
that's not what they specialize in. SEO optimization companies specialize in
communicating with search engines - not people.
If you are looking for
the "sell factor" - that's where good copywriting comes in. A techie that knows
how to blanket a website in keywords doesn't specialize in creativity and
ingenuity. That's bad for you because those are the things that make your
products stand out, increase your response rate, and drive sales. SEO
optimization firms rely on keyword saturation - an often complicated algorithm
that checks to see how many of your keywords are being read by Google. Keyword
saturation is a great tool to tinker with search engine results - but it's not
necessarily the tool you want to exploit when you're trying to persuade
consumers to truly connect with what you're offering. (And connect with them in
such a way that they come back for more.)
So, what do true seo
copywriting services do for my website?SEO copywriters focus first on the
message, then the translation to Google. They are expert translators that make a
smooth transition from search engine language to customer-centric language. They
write your copy with seo keywords in mind (a 2-7% keyword ratio, which is the st
and ard) but they still add style and voice to what you're selling.
A
good seo copywriter steers clear of cookie-cutter product descriptions but still
manages to slip your keywords in there for Google and Yahoo to read. They know
how to build your brand and your company image using professionally written,
believable copy. They are the essential component of a true search engine
marketing campaign - they give your company a voice that stands a cut above the
rest.
Your website has a voice, and seo copywriting services should build
a clear message
The voice of your company is the language on your website
- all of the words, product descriptions, link hover text, and meta data that
the search engines pick up and deliver - and humans end up reading. A seo
copywriter will strike a balance between using keywords and promotional words
effectively. They don't sacrifice quality for the sake of a higher saturation
rate. They want copy that is exciting to read - and pulls sales. They want to
keywords to simply be integrated into high-pulling content.
A good seo
copywriter will know that headings and titles are just as important to the
search engines as the people that visit. They know the importance of bold and
bullets to make reading easier on the eyes for your computer-weary customers.
They also know that Google finds it easier to read as well.
An seo
copywriter is a hybrid of both creative ingenuity and tech-savvy - satisfying
both search engines and the curiosity of your prospects. They want results that
convert into high search engine results, as well as higher sales
volume.
Evaluating seo copywriting services - is your copywriter an seo
firm in disguise?
So, how do you know if you are truly working with an
seo-savvy copywriting service? The easiest way to find out is to read their
website. Many seo firms rely heavily on search engine statistics - even in their
website copy - but don't let this alone scare you off. Statistics are how many
seo firms see their end of the bargain - the results. Look at their portfolio.
(If they don't have a portfolio or links to online work, run!) Read their
website text to see if sounds like a person took time writing it - is there
promotional language? A call to action? A clear list of benefits? Is the content
persuasive? Are their articles useful and worth reading - or do they seem to
grind out information in monotone?
What to look for when choosing a
professional seo copywriter:Here are a few things to look for when you choose an
seo writer, and why.
Does your seo copywriter have a portfolio or links
to keyworded articles? Does it contain more than just seo-related work? (Most
seo copywriters either started off in print media, or dabble with it from time
to time. Experience in other advertising mediums shows that they understand how
to market to people, not just machines. )
Are their articles unique and
compelling? Read a few of their seo-keyworded articles by printing them out on
paper - does the copy flow smoothly? Is it exciting or informative? Do you
notice the repetition of keywords enough that it kills the word flow? Oh, and
while you're at it, Google their articles and see how they rank in the search
engines, as well.
Does your seo copywriter have a name? That's right - a
name. (Will Smith. Cathy Bates. Melissa Brewer.) A lot of seo copywriting
service providers farm out their work to India and other tech-saturated
countries. This is great for pricing - but the quality can vary and is dependent
on the English skills of each individual writer. The articles on their website
should have a byline and information about their authors - experience, a
portfolio, an "About Us" section - everything your own customers would want to
know about you.
Does your seo copywriter care about your marketing plan as a
whole? Do they offer complementary services - both print and web, to allow your
marketing collateral to intersect with your search engine efforts? Do they make
referrals to trusted providers in the marketing industry?
A competent
truly, creative seo copywriter is a diamond in the rough. When you find a person
with a hybrid of tech and marketing skills, you have found a true partner in
your online marketing efforts. Don't sacrifice your business website to search
engine feeders. A good seo writer can help your website - and your brand - rise
to the top of the search engines as well as the forefront of your customer's
thoughts when they are in a shopping mood. SEO copywriters can help you create
online newsletters also, e-books, articles, blogs, and any other copy where
words are being used to sell services or products. {The right combination of
keywords and online promotion will increase grow your business exponentially,
attract customers and sales- both on and offline.
